MultiChoice Limited, owners of DStv and GoTV, is set to reduce the monthly DStv subscription fees between 11 percent and 21 per cent from November 1, 2016 in several African countries, excluding Nigeria.
DStv would also add several exciting channels to the lower-tiered bouquets in the black nations to boost the content offering for cheaper packages and add content value.
The countries that would benefit from the offer are Kenya, Tanzania, Ghana, Uganda, Zimbabwe and Botswana, neglecting Nigeria, its biggest market, according to a report.
There are chances that the company may soon increase the subscription fee in Nigeria.
A top source close to the management of Multichoice Nigeria, who claimed anonymity due to the sensitivity of the issue, said that the company decided to slashed fees in the countries after it observed that about 40 per cent of its subscribers had refused to renew their subscriptions due to economic recession that bites harder their compared to Nigeria, which has been recently rated the biggest economy in the continent.
But in a quick response, a business lawyer, Bar. Seun Adewole, stated that while most Nigerians suffered in silence, foreign companies like Multichoice ripped them off their hard earned money.